Written as it happens.

A new look

The brand has been refreshed. A new symbol, a cleaner wordmark and a full identity system, developed with an independent designer and built to grow with us.

The original mark carried us this far. The new one is ready for everything that comes next.

Lining up manufacturing

We are now working through manufacturing partners for the first production run. The goal has not changed. We want the people who will hold to the standard, even if someone else could start sooner.

From paper to drawings

The bag has moved from a written standard to full technical drawings, working alongside a product development partner. Every round of revisions has been about refinement, with cleaner lines, better details and fewer compromises.

Next comes a prototype we can carry and test on the course.

Orlando in January

We will be at the PGA Show in January. Inventors Spotlight, booth 4004.

Taking a booth for a product almost nobody has seen is a strange way to spend four days. So we are going for everything else. Press, suppliers, collaborators and four days of good questions.

The partner search

Our first prototype partner reached capacity and could not take the project. What followed was mostly patience. Websites that no longer load, phone numbers that ring out, and sourcing platforms built for someone ordering ten thousand of something generic.

Slower than we wanted. Better late than in the wrong hands.

A campaign for the waiting

Manufacturing took longer to arrange than the first plan assumed. That meant a choice between going quiet and finding something honest to say in the meantime.

So we kept talking. No product shots yet, for obvious reasons. Just the idea, shared a week at a time with whoever is paying attention.

Funding it ourselves

We put a raise together and then set it aside. The answer came back the same every time. Come back when there is a product. Fair enough, and useful.

Outside investment may make sense later, when it helps us grow. It is not needed to start, and starting was the only question.

Reading everything first

February went to research and nothing else. Category history, manufacturing options, and case studies from brands that got it right alongside several that did not.

The short version is that golf is full of very good bags, and almost none of them were made for a different carry.

Filed

The trademark application went in on the third. A filing does not make a product real. It does make the intention harder to abandon.

The standard came first

We wrote down what the bag had to be before speaking to a single supplier. It is a short document, and it has already cost us time, because it rules out a lot of people who would happily make this for us tomorrow.

We think that is the right order. Decide what the bag has to be, then find the people who can make it.